TechStack Newsroom.
For journalists, podcasters, and industry analysts covering retention software, mortgage technology, or the intelligence layer of service businesses. Everything you need to write, cite, or interview is here.
Company facts.
The one-line we'd love to be quoted on:
"TechStack is a three-engine intelligence platform that prices a practice's book of relationships as an asset, predicts churn per-client on personal cadence, and drafts outreach in the owner's actual voice."
- • Intelligence layer for relationship-driven businesses
- • Three-engine platform (Retention/Revenue/Refi IQ)
- • Built for the individual practice owner / loan officer
- • Performance-priced (not flat subscription)
- • A CRM
- • A booking platform
- • A marketing automation tool
- • A review-request / SMS blaster
We never send messages on behalf of practice owners. We draft; they approve and send from their own systems. This is non-negotiable.
Statistics journalists can cite.
Danny Newland.
Danny Newland is the founder of TechStack. He built the platform after watching a hair salon owner in Austin describe the exact same problem a mortgage loan officer described to him six months later: "I'm busy, my book is healthy, but I know I'm losing revenue I can't see."
That observation became Retention IQ, then Revenue IQ, then Refi IQ — three engines for the businesses that live on repeat clients, all sitting on the same intelligence layer of Book Value, Drift Radar, and Voice Training.
Danny lives in Austin, Texas. Read the full founding story →
Topics Danny can speak to in interviews
- Per-client churn prediction (empirical Bayes vs threshold-based dormancy detection)
- Pricing a service-business book as an asset (Book Value math, decay rates by industry)
- Voice-personalized outreach and why generic templates fail
- The mortgage loan officer's career-book problem (book scattered across LOSes)
- Q4 dental insurance benefits as a $3B annual leak
- Performance pricing for SaaS (the case for base + per-outcome + cap)
- Building vertical SaaS for non-technical operators (founder voice, not template voice)
Short bio (for podcast intros, ~60 words)
Danny Newland is the founder of TechStack — a three-engine intelligence platform for relationship-driven businesses. TechStack's products (Retention IQ, Revenue IQ, Refi IQ) help dental practices, medspas, salons, and mortgage loan officers see and slow the daily decay of their book of clients. He lives in Austin, Texas.
Long bio (for guest-post bylines, ~150 words)
Danny Newland is the founder of TechStack, an Austin-based vertical SaaS company that builds intelligence-layer software for relationship-driven businesses — dental practices, medical spas, massage studios, salons, and mortgage loan officers. TechStack's three engines (Retention IQ, Revenue IQ, and Refi IQ) share a unified intelligence fabric that prices each customer's book of relationships as an asset (Book Value), predicts client-level churn on personal cadence (Drift Radar), and generates outreach drafts in each owner's actual writing voice (Voice Training). The platform serves practices and loan officers who want to slow the daily decay of their book without adopting yet another generic CRM. Danny believes the next generation of vertical SaaS won't replace the operator's tools — it'll add the intelligence layer those tools never tried to provide. He lives in Austin, Texas.
Recent coverage.
Coverage list publishing soon. If you've written about TechStack and we missed adding the citation, please email hello@techstackllc.info.
Working on a story?
Email Danny directly. Most queries get a response within 24 hours, and he'll happily provide custom data slices, expert quotes, or a direct interview slot.
hello@techstackllc.info