TechStack
All case studies
🩺 Specialty Medical · Case study

$420,000 in Q4 elective revenue — how a 3-derm specialty practice turned deductible-met patients into procedures

Summit had $420K of identifiable elective opportunity sitting in deductible-met patients with previously-discussed-but-deferred procedures. The practice's existing system surfaced none of it. Retention IQ parsed claim history to identify deductible-met patients, cross-referenced consult notes for deferred procedures, and ran a personalized Q4 'before December 31' campaign. Q4 elective revenue lifted 38%.

Practice
Summit Dermatology
Type
3-dermatologist medical + cosmetic dermatology
Size
~3,500 active patients · medical 60% / cosmetic 40% revenue mix
Location
Denver, CO
Headline result
+38%
Q4 elective revenue lift
"We had 412 patients sitting on deductible-met windows with procedures they wanted to do. Our portal was sending them generic check-up reminders. The new sequence sounds like Sarah and references the actual procedure they talked about. Patients are grateful for the heads-up."
— Representative dermatology practice manager · illustrative quote
01 · The challenge

The most expensive missed conversation in specialty medical is the deductible-met patient with a deferred procedure.

A $5,000 cosmetic procedure costs the patient $400 out-of-pocket if their deductible is met. $3,500 if it isn't. Summit's front desk had no systematic way to identify which patients were in the favorable window — and their EHR-integrated patient portal blast had a 1.2% conversion rate. Hundreds of patients who'd talked to a derm about scar revision, mole removal, or laser in February-March walked through Q4 paying full out-of-pocket pricing for unrelated visits, never reminded about the procedure they'd deferred.

Patients with deductible met (Oct 1)
1,840
Of those, with deferred procedure
412
Average deferred procedure ticket
$3,400
Baseline Q4 elective conversion
1.2%
02 · The approach

Claim history + consult-note cross-reference + voice-trained 'before year-end' framing.

Day 1

Athenahealth claim history + consult-note export uploaded. Per-patient deductible status (met/unmet/$N remaining) calculated from claim returns.

Day 2

Cross-reference: 412 patients identified with deductible met AND a previously-discussed-but-deferred procedure in consult notes from past 24 months.

Day 3

Voice Training extracted patient coordinator Sarah's tone. Drafts generated per patient with specific procedure + specific deductible math.

Oct 15 – Dec 20

Three-tier sequence: 60-days-out → 30-days-out → final-week. Each touch references the specific procedure discussed, specific dollar amounts at deductible met vs not, and Sarah's voice.

Ongoing

Real-time deductible status refresh: claim returns update each patient's status weekly so messaging stays accurate.

03 · The results

What actually happened.

16.5%
deductible-met campaign conversion
vs 1.2% portal-blast baseline (13.7x lift)
$231K
incremental Q4 procedure revenue
68 procedures booked from sequence
38%
Q4 elective revenue lift
$610K baseline → $841K actual
Revenue breakdown by segment
60-days-out tier (412 patients)
Sent
412
Converted
41 (10%)
Revenue
$139,400
30-days-out tier (371 untaken)
Sent
371
Converted
22 (5.9%)
Revenue
$74,800
Final-week tier (349 untaken)
Sent
349
Converted
5 (1.4%)
Revenue
$17,000
No-show recovery (same-day fills)
Sent
87
Converted
32 (36.8%)
Revenue
$11,400

See what numbers like these would look like for your practice.

No credit card. Full feature set. Real engines on your real data. Cancel anytime — your data stays yours.

15 minutes · no sales pitch Works with your booking platform