How do I win back lapsed roofing clients?

Segment by days since last visit relative to each client's personal cadence (not a generic threshold), personalize the offer to the service they last received, send via SMS first then email, and measure recovered revenue per campaign. Retention IQ ships with a peer prior calibrated for roofing so even thin client histories get a defensible drift score.

What is the average reactivation rate for roofing?

Reactivation rates for roofing typically run 8–12% per campaign when targeting clients dormant past their personal cadence with an offer tied to their last service. Industry-tuned timing (the right outreach window for the segment) is what moves campaigns into double-digit territory.

Does Retention IQ work with my booking software?

Yes. Retention IQ sits alongside AccuLynx, JobNimbus, Roofr, Companion, Jobber, ServiceTitan, and similar platforms. It reads booking data; nothing changes about how clients book or how you run the calendar.

What does Retention IQ cost for a roofing?

Free 30-day trial — no credit card required. After trial, pricing is tailored to your practice with Performance, Flat, or Multi-Location structures. Month-to-month, no contract. See /pricing for the full breakdown.

🏠 For roofing contractors · Replacement + repair + maintenance

Past customers are your highest-converting leads. Most roofers never call them back.

Client retention software for roofing.

Roofing has the most extreme revenue swing in trades — one storm makes the year, then six quiet months. The contractors who flatten the curve are the ones who service the book they already have: annual inspections, gutter cleanouts, attic ventilation upgrades, solar-ready retrofits, and the eventual replacement quote when the original install crosses year 20.

Calculate your dormant revenue Book a 15-min demo

Typical avg ticket

$425 – $32,000

Dormant revenue example

$1.2M / year

Typical cadence

Annual inspection, post-storm event-driven outreach, replacement cycle every 18–25 years

The specific leaks in roofing

Three patterns we see in every roofing.

Past replacement customers who weren't notified about the storm that hit their zip code

You replaced their roof in 2018. A 60 mph storm came through last week. They have damage they haven't found yet. A zip-code-targeted post-storm outreach would put you on their phone before the door-knocker.

Insurance claim customers who never got the maintenance plan

An insurance-funded replacement is a one-time event with maximum margin. The maintenance plan that should follow — annual inspection, gutter clean, sealant inspection — is where the next decade of revenue lives. Most contractors never offer it.

Quote-only leads that closed with someone else, then forgot you

A homeowner who got three quotes and picked the cheapest is two years from regretting it. A 6-month and 18-month soft follow-up ('how's the roof holding up?') keeps you front-of-mind for the inevitable second project.

Cadence calibration

Roofing run on their own clock.

Roofing dormancy is geographic — track zip-code-level severe weather and reach out within 48 hours. Pre-storm-season (March–April in hail-belt states) outreach books inspection slots before the rush.

Services the engine tracks

ReplacementRepairAnnual inspectionGutter serviceAttic ventilationSkylight installSolar-ready retrofitStorm damage assessmentInsurance claim assist

Works with these platforms

AccuLynxJobNimbusRoofrCompanionJobberServiceTitan+ any CSV

Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.

Active clients in your database 2,500

50020,000+

Average revenue per visit $250

$50$1,500

Expected visits per client per year 2

1 (annual)12 (monthly)

Your estimated dormant revenue

Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.

Recoverable with Retention IQ

At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30× ROI on their first month.

Get your real number — book a demo

We sign a BAA before any real client data moves. 15 min call, zero commitment.