TechStack
For service trades · Cadence-calibrated per vertical

Your past customers are your next revenue.

Retention software built for HVAC, plumbing, electrical, pest, lawn, pool, roofing, cleaning, auto repair, garage door, appliance, and carpet cleaning.

Service trades have the strongest repeat-customer pattern in business — and the worst follow-up systems. The customer you sold a $9,000 HVAC system to is worth $14K over the relationship if you stay in cadence. Most contractors capture half of that and never know. Retention IQ flips it: cadence-aware outreach, calibrated per trade, that recovers the dormant book you've already built.

No credit card Works alongside ServiceTitan / Housecall Pro / Jobber / FieldEdge Per-trade cadence priors
Projected ROI · 90 days

What 90 days actually looks like.

Projection for a typical 1,000-customer trades shop with $320 average ticket.

Week 1
Setup

Field-service platform export uploaded. Customer history, equipment age, and maintenance plan status parsed.

Setup
Weeks 2–4
First seasonal sequence

Trade-appropriate sequence fires: spring tune-up (HVAC), day-30 follow-up (plumbing), annual inspection (electrical/roofing), Q4 reactivation (lawn).

10% rebook
Weeks 5–8
Drift Radar tunes

Equipment-age replacement conversations, maintenance plan renewals, and emergency-to-recurring sequences come online.

$58K recovered
Weeks 9–12
Measurable recovery

Day-end reports show recovered service, replacement, and membership revenue traceable to specific messages.

$118K total
12-month projection
$208,000
recovered seasonal service, membership plan, and capital-project revenue across 12 trade categories
ROI vs cost
22 : 1
first-year, vs monthly platform fee
Reactivated
~175
previously-dormant clients returned

Projection based on industry-standard benchmarks across HVAC, plumbing, electrical, pest, lawn, pool, roofing, cleaning, auto, garage door, appliance, and carpet cleaning. Per-trade numbers vary — see the individual vertical pages for trade-specific projections.

The trades retention problem

A trades book leaks differently than a salon book.

A hair salon customer who drifts at week 8 is obvious — they didn't rebook. An HVAC customer who drifts isn't obvious for years. By the time the next emergency hits, they call whoever runs the cheapest ad. Trades retention is about staying present during the long quiet stretches, not about fixing a missed rebook.

01

Long quiet stretches between events

A pool service customer is weekly. A roofer's customer is once a decade. The cadence priors that work for one are wrong for the other. Generic CRMs send the same nudge — Retention IQ ships with trade-specific cadence baked in.

02

Seasonality drives most of the year

HVAC has spring + fall windows. Lawn care has the February sign-up cliff. Pool has open + close events. Roofers have storm season. Reaching customers at the right week, not the right month, decides who wins the year.

03

High-ticket cross-sell is the real prize

A $300 oil change becomes a $1,200 brake job becomes a $3,200 transmission. A $400 plumbing visit becomes a $9,000 repipe. Cross-sell signals come from the work-order history — Retention IQ surfaces them and drafts the next conversation.

All trades · twelve verticals calibrated

Pick yours. See exactly how it works for your trade.

Each trade page has the cadence priors we use, the platforms we work alongside, the typical avg ticket band, and an honest dormant-revenue example for a single-location operator. No generic "service businesses welcome" SaaS pitch.

❄️
Open →

HVAC

Spring tune-up. Fall tune-up. The two-touch year that pays the bills.

Avg ticket
$185 – $14,000
Dormant book
$480K / year
🔧
Open →

Plumbing

Emergency calls and the recurring service that follows.

Avg ticket
$225 – $25,000
Dormant book
$320K / year
Open →

Electricians

Panel upgrades, EV chargers, and the inspection cadence in between.

Avg ticket
$180 – $8,500
Dormant book
$250K / year
🏠
Open →

Roofing

Storm season urgency and the maintenance contracts that smooth revenue.

Avg ticket
$425 – $32,000
Dormant book
$1.2M / year
🚪
Open →

Garage Door

Five-year tune-up cadence and the broken-spring emergency that tests trust.

Avg ticket
$185 – $4,200
Dormant book
$180K / year
🐜
Open →

Pest Control

Quarterly cadence, contract retention, seasonal pivots.

Avg ticket
$95 – $1,500
Dormant book
$180K / year
🌱
Open →

Lawn Care & Landscaping

Spring opens, fall closes, eight months of weekly visits.

Avg ticket
$55 – $5,500
Dormant book
$250K / year
🏊
Open →

Pool Service

Weekly maintenance and the seasonal open/close that anchors the year.

Avg ticket
$120 – $4,200
Dormant book
$200K / year
🧹
Open →

Cleaning Services

Weekly, biweekly, monthly — and the clients who say 'pause for the summer'.

Avg ticket
$135 – $850
Dormant book
$150K / year
🚗
Open →

Auto Repair & Mechanics

Oil change cadence, brake jobs, and customers who don't come back after one bad estimate.

Avg ticket
$95 – $1,800
Dormant book
$400K / year
🔌
Open →

Appliance Repair

Refrigerator, washer, dryer — and the second call that should have come.

Avg ticket
$165 – $850
Dormant book
$140K / year
🧼
Open →

Carpet & Upholstery Cleaning

The annual touch most owners forget — until the puppy.

Avg ticket
$185 – $650
Dormant book
$120K / year
Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.
Recoverable with Retention IQ
$0
At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30× ROI on their first month.
Get your real number — book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.
Integrations

Works alongside the platform you already run on.

Retention IQ reads work-order and customer data — it doesn't replace your dispatch, invoicing, or scheduling system. Nothing changes for the technician, the office, or the customer.

ServiceTitan
Housecall Pro
Jobber
FieldEdge
Workiz
ServiceFusion
Tradify
Successware
FieldRoutes
PestPac
ServSuite
GorillaDesk
LMN
Aspire
Real Green
Service Autopilot
AccuLynx
JobNimbus
Roofr
PoolTrac
Skimmer
Maidcentral
ZenMaid
Launch27
Shop-Ware
Tekmetric
ShopMonkey
Markate
+ any platform that exports CSV

Try it on your real customer book for 30 days.

No credit card, full feature set, cancel anytime. Upload your customer export from ServiceTitan, Housecall Pro, Jobber, or any platform — we show you the dormant revenue you're sitting on within minutes.

15 minutes · no sales pitch Works with your booking platform