Your emergency callers aren't gone.
They just haven't had another emergency yet.
Customer retention software built for plumbers.
Plumber customer retention software takes the one-time emergency caller and turns them into a recurring service customer. It tracks water-heater age, annual drain inspections, water filter replacements, and membership renewals — and drafts targeted outreach in your shop's voice. Retention IQ does it with three things nobody else has: Book Value (your shop priced as an asset), Drift Radar (per-customer drift detection on personal rhythm), and Voice Training. Works with ServiceTitan, Housecall Pro, Jobber, ServiceFusion, FieldEdge.
A plumber's biggest customer-acquisition channel is "the last emergency they had." If the next one happens 14 months from now and you didn't reach out in between — they Google "plumber near me" and somebody else gets the call. We fix that.
We tell you which customer is overdue this week, draft the message, and let you send it from your own number. That's it.
Every service has a follow-up window. We're watching it for you.
We know roughly when each customer's next service is due — and we reach out before a leak becomes a flood.
Install age tracked. Year 9 nudge, year 11 replacement quote — staged before the cold shower.
12-month anniversary trigger. "Time for your annual" beats "we miss you."
Cartridge swap reminders. Pluggable into a delivery-subscription if you offer it.
Thank-you + free annual inspection offer. Single highest-converting cadence in the trade.
One problem you can see. One you can't.
Six in ten emergency callers never come back.
You fixed a leak two summers ago. Service was great. They never called again because nothing else broke. Then the next leak hit, and they called a guy with a magnet on their fridge. The 30-day post-emergency sequence is the single biggest retention lever in plumbing. We run it for you.
Membership plans are 8x more profitable — and 2% attach.
Membership customers spend 2-3x what one-timers do. But organic attach rates run 1-2%. With a structured day-30 sequence and the right framing, attach jumps to 8-12%. The math compounds: every new member is a multi-year revenue stream you didn't have yesterday.
Open the app. See who's due today.
"Hey Greg — it's Jake. Just doing a check on water heaters we installed back in 2014. Yours is in year 11 now, which is the back-half of the typical lifespan. No emergency yet — but worth thinking about replacing before it goes on a holiday weekend. Want me to swing by and take a look?"
"Hi Sarah — checking in a month after the slab repair. Hope everything's holding up. As a thank-you for trusting us with that one, I'd like to offer you a complimentary annual inspection — we check pressure, drains, water heater age, all the stuff that turns into emergencies. No upsell pressure, just want to keep things ahead of the next surprise. Want me to schedule it?"
Every message is drafted from the customer's actual history. You approve, tweak, and send from your own system. We never message on your behalf — your customers see you, not a third party.
Speaks your service catalog, not "business in general."
It knows tankless water heaters need flushing annually. It knows hard-water zones break softeners faster. It knows a slab-leak customer is the highest-attach-rate membership prospect you'll ever talk to. You don't have to teach it.
Service-category tracking
- Water heatersTank, tankless, hybrid. Install date drives the replacement-conversation timeline. Tankless flushing is annual.
- Drains & sewerAnnual hydro-jetting, camera inspections, root cleaning. Trees-near-the-line customers get extra attention.
- Water qualitySofteners, RO systems, whole-house filters. Cartridge swap subscriptions and salt-delivery follow-ups.
- Repiping & service upgradesGalvanized-pipe homes flagged for repipe conversations. Polybutylene replacement priority.
- Membership plansAnnual inspection plans, priority dispatch, discount programs. Renewal cadence built in.
Operator intelligence
- Emergency-to-recurring conversionDay-30 follow-up is the single biggest lever. The engine fires it, you send it, your one-timers become regulars.
- Per-tech scorecardsService plumbers, apprentices, lead techs — each with benchmarks specific to their role and ticket profile. Fair across the board.
- Membership attach modelingTest what a new plan tier or pricing change would do to attach and MRR before you announce it.
- Cross-sell that isn't pushyWater heater install customers ready for a softener. Drain customers approaching annual inspection. The engine knows which pairings convert.
- Discount guardrailsIf a customer's water heater is at year 8, no coupon — they're going to need a replacement. If it's been 4 years since their last call, a small offer may help. You set the rules.
No rip-and-replace.
We connect in one of two ways: a weekly CSV export, or a direct integration where available. Your dispatch and invoicing stay exactly as they are today.
How much dormant revenue is hiding in your practice?
Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.
How Retention IQ compares for plumbers
Side-by-side breakdowns of TechStack Retention IQ against the field-service and customer-comms tools plumbing shops most often evaluate.
See your shop's real dormant-customer number.
15-minute walkthrough. We'll show you how it runs on a real plumbing shop's data.