TechStack
Case studies · Five scenarios

The numbers behind bringing clients back.

Five worked scenarios — dental, medspa, massage, salon, multi-location — showing what dormant revenue looks like, what the recovery math looks like, and what the first three campaigns produce. Every example uses realistic benchmarks from industry-standard dormancy and reactivation data.

More scenarios

Across every category we serve.

02 Med Spa
$28,000

A solo-injector med spa recovered $28,000 in 60 days — and fixed its Tuesday problem

Botox rebook cadence locked in, peak-hour utilization lifted from 67% to 84%.

Solo-injector med spa 1,200 active clients
03 Massage

A 4-therapist massage studio tripled its monthly-wellness clients in 6 months

Converted 'treat' clients into monthly regulars — $34,000 recovered in the first quarter.

4-therapist massage therapy studio 1,800 clients
04 Hair Salon
$18,000

A 6-stylist color salon killed its Tuesday problem — and recovered $18,000 in 90 days

Revenue IQ's demand heatmap surfaced a $12,000/month dead-time problem nobody had named.

6-stylist boutique color salon 2,400 active clients
05 Multi-Location
$640,000

Projected $640K annual lift across an 8-location DSO

Location benchmarking surfaced a 30% recall-rate gap between top and bottom locations.

Dental Service Organization (DSO) 8 locations · 24,000 active patients
06 Optometry
$184K

$184,200 in unused VSP benefits surfaced — how a 2,000-patient optometry practice ran Q4 like clockwork

The Q4 benefit-expiration campaign that doubled the practice's December.

2-OD VSP-network optometry practice ~2,000 active patients · 60% VSP / 25% EyeMed / 15% self-pay
07 HVAC
$248K

$248,000 recovered in 12 months — how an HVAC shop owned spring tune-up season

When you fire the spring tune-up sequence in late February, summer plans itself.

Residential + light commercial HVAC contractor ~1,200 customer book · 6 service techs · $2M annual revenue
08 Specialty Medical
+38%

$420,000 in Q4 elective revenue — how a 3-derm specialty practice turned deductible-met patients into procedures

When the deductible is met, a $5,000 procedure costs $400. Most patients don't know.

3-dermatologist medical + cosmetic dermatology ~3,500 active patients · medical 60% / cosmetic 40% revenue mix
09 Fitness
−51%

$64,000 in 90 days from the 28-day cliff — how a 300-member pilates studio cut new-member churn in half

The new member who books 4 classes in week one and 0 in week three is on the cliff. Day 18 saves them.

Boutique reformer pilates studio ~300 active members · $189 avg monthly · 6 instructors

Curious what these numbers look like for your business?

15-minute call, no CSV upload required. We'll walk through the math on your actual practice size and industry.

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