TechStack
Leadership

Two operators.
One shared opinion.

TechStack is built and led by Danny Newland and Valerie French. Both came out of careers solving the same broken pattern in enterprise software: tools that get bought, never adopted, and quietly become someone else's problem. TechStack is the alternative — a platform with a customer-success spine that holds the technology accountable to outcomes.

Daniel Michael Newland, Founder and CEO of TechStack
Founder & CEO

Daniel Michael Newland

Palm Springs, California

Danny founded TechStack in January 2023 to fix something he kept seeing in his enterprise IT career: businesses fragmented across one agency for design, another for development, a third for SEO, a fourth for marketing — nothing talking to each other, nothing compounding. TechStack consolidates the work under one roof, with a built-in intelligence layer — Book Value, Drift Radar, Voice Training — that makes every engagement self-measuring.

His background runs through enterprise data and AI: Global IT Support Manager at FTC Solar (a public renewable-energy company on SOX), Director of Training & AI Enablement at American Expediting, Software Trainer / Implementation at US LBM, and Senior Customer Success Manager at sales-i (SugarCRM) — where he reduced churn 45% and grew NRR to ~118%. Across consulting engagements he's delivered 90% faster time-to-insight, ~$900K annual savings per client on AI-ready warehouse builds, and zero failed SOX audit samples.

Outside TechStack, Danny is a published author of five books on leadership, ADHD, intentional living, and abstraction — Phi Theta Kappa honoree — with a Bachelor of Applied Science in Business Administration & Management. He operates from Palm Springs, California, at the center of the Coachella Valley wellness, medspa, and aesthetics market that Retention IQ serves.

Credentials
  • Project Management Professional (PMP)
  • Microsoft Dynamics CRM Customization and Configuration
  • Lean Six Sigma Yellow Belt
  • Certified Instructional Designer
  • Certified Professional in Learning and Performance
  • Phi Theta Kappa · Leadership Development Program
Valerie French, Co-Founder and President of TechStack
Co-Founder & President

Valerie French

Detroit, Michigan

Valerie is Co-Founder and President of TechStack, leading the customer success and change-management practice that turns the product into actual adoption. She brings 13+ years of enterprise technology consulting — most recently as Director of Microsoft Modern Work at Ultimate Technologies Group, and Senior Manager of Microsoft Modern Workplace Enterprise Collaboration Adoption & Change at Centric Consulting — where she drove a 65% year-over-year revenue increase and led teams generating $2MM in project sales while building governance frameworks across SharePoint, Microsoft 365, and Copilot rollouts.

She is a Prosci Certified Change Practitioner and fluent in the playbook every TechStack customer needs to make a tool actually stick: pilot programs, training plans, champions communities, communications strategy, resistance management, and KPI ladders that hold business outcomes to the technology promise. Her engagements have established 80%+ repeat client relationships and pioneered change management as a core service line at multiple consulting firms.

Valerie is also Founder & CEO of Epic Ink Pros (dba Wall Print Studio) in Michigan — a large-format vertical wall printing studio serving businesses, healthcare systems, schools, hospitality, and public spaces. She brings entrepreneurial operating experience and a designer's eye to TechStack's customer-facing leadership.

Credentials
  • Prosci Certified Change Practitioner
  • Microsoft Modern Workplace specialist
  • SharePoint architecture & governance
  • Executive coaching
  • Founder & CEO, Epic Ink Pros (Wall Print Studio)
How we work together

Two operating roles. One product opinion.

TechStack is a deliberately small leadership team. Danny owns the product, the engineering, and the long-horizon platform decisions. Valerie owns customer success, change management, and the operating cadence that holds adoption accountable. Both founders are owners on every customer account — there is no "the rep will get back to you" layer at TechStack.

01

Architecture-first

Danny's background in SOX-compliant data + AI platforms shapes every product decision. We refuse to ship features that don't have an attribution path back to customer outcomes. Tracking, schema, and audit trails are not afterthoughts.

02

Adoption-accountable

Valerie's Prosci-trained change management practice is built into every customer engagement. Pilot programs, champions, communications cadence, resistance management — the disciplines that turn software purchase into measurable change.

03

Owners on every account

Both founders have owner-level visibility on every customer practice in the database — by design. When you sign up at app.retentioniq.io, both Danny and Valerie are looking at your data the same day you are.

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