Two operators.
One shared opinion.

Daniel has spent his career at the intersection of beauty, wellness, client experience, and business growth. Long before working in AI, data intelligence, and business transformation, he built his foundation inside salons and medspas, working as both a provider and in leadership roles where he developed a firsthand understanding of client retention, team performance, and what drives sustainable growth in service-based businesses.

His industry experience includes some of the most respected names in beauty, including Privé Salon, Sally Hershberger at John Frieda in Los Angeles, and Kim Lepine in New York City. He also helped launch and build Gold Coast Med Spa, which would go on to become one of Chicago's premier medical aesthetics destinations. Working within a highly competitive luxury market gave him an intimate understanding of the operational, marketing, and retention challenges faced by medspa owners, from patient acquisition and provider utilization to membership growth, treatment rebooking, and long-term client loyalty.

Throughout his career, Daniel worked alongside elite beauty professionals serving celebrity clientele and talent connected to major productions, including American Idol, and high-profile clients such as Paula Abdul, the Grammy Award-winning singer, choreographer, and longtime American Idol judge. Wikipedia · Britannica

Those experiences led to a realization that would ultimately shape his life's work: the highest-performing salons and medspas don't grow because they bring in the most new clients. They grow because they understand, protect, and maximize the value of every client relationship.

That insight became Retention IQ.

Created specifically for the aesthetics, beauty, wellness, and medspa industries, Retention IQ combines three proprietary intelligence engines: Book Value™, Drift Radar™, and Voice Training™. Together, they help owners understand client lifetime value, identify retention risks before revenue walks out the door, improve front-desk performance, increase rebooking rates, and create more predictable growth.

Daniel is also the founder of TechStack Consulting LLC, an AI and business intelligence firm built to eliminate the disconnected systems, vendors, and reporting that prevent businesses from scaling effectively. His leadership background includes roles at FTC Solar, American Expediting, US LBM, and sales-i (SugarCRM), where he reduced customer churn by 45% and helped increase net revenue retention to approximately 118%.

Today, operating from Palm Springs, California, Daniel combines decades of hands-on beauty and medspa experience with advanced AI, customer intelligence, and retention strategy. His unique background, spanning luxury salons, celebrity clientele, medspa leadership, customer success, and enterprise technology, allows him to bridge a gap few consultants can: understanding both the client experience and the business systems that power long-term growth.

“Retention IQ is the result of that journey. A platform built by someone who has stood behind the chair, helped launch one of Chicago's premier medspas, worked with world-class beauty professionals, and spent years helping businesses understand that the most valuable client is the one you've already earned.”

Valerie is Co-Founder and President of TechStack, leading the customer success and change-management practice that turns the product into actual adoption. She brings 13+ years of enterprise technology consulting — most recently as Director of Microsoft Modern Work at Ultimate Technologies Group, and Senior Manager of Microsoft Modern Workplace Enterprise Collaboration Adoption & Change at Centric Consulting — where she drove a 65% year-over-year revenue increase and led teams generating $2MM in project sales while building governance frameworks across SharePoint, Microsoft 365, and Copilot rollouts.

She is a Prosci Certified Change Practitioner and fluent in the playbook every TechStack customer needs to make a tool actually stick: pilot programs, training plans, champions communities, communications strategy, resistance management, and KPI ladders that hold business outcomes to the technology promise. Her engagements have established 80%+ repeat client relationships and pioneered change management as a core service line at multiple consulting firms.

Valerie is also Founder & CEO of Epic Ink Pros (dba Wall Print Studio) in Michigan — a large-format vertical wall printing studio serving businesses, healthcare systems, schools, hospitality, and public spaces. She brings entrepreneurial operating experience and a designer's eye to TechStack's customer-facing leadership.