How do I win back lapsed roofing clients?

Segment by days since last visit relative to each client's personal cadence (not a generic threshold), personalize the offer to the service they last received, send via SMS first then email, and measure recovered revenue per campaign. Retention IQ ships with a peer prior calibrated for roofing so even thin client histories get a defensible drift score.

What is the average reactivation rate for roofing?

There is no universal reactivation rate for roofing. Results depend on list quality, reachability, consent, service timing, offer, cancellations, no-shows, and verified completions. Retention IQ uses visible sensitivity inputs for planning and replaces them with measured completed-return data when a campaign produces reliable evidence.

Does Retention IQ work with my booking software?

Yes. Retention IQ sits alongside AccuLynx, JobNimbus, Roofr, Companion, Jobber, ServiceTitan, and similar platforms. It reads booking data; nothing changes about how clients book or how you run the calendar.

What does Retention IQ cost for a roofing?

Retention IQ charges a per-return fee, banded by industry (see /pricing), for each attributed client return after the service is verified as completed. Clicks, cancellations, no-shows, and uncompleted bookings are not billable. Phase 1 is a managed launch; see /pricing for the full breakdown.

🏠 For roofing contractors · Replacement + repair + maintenance

Past customers are your highest-converting leads. Most roofers never call them back.

Client retention software for roofing.

Roofing has the most extreme revenue swing in trades — one storm makes the year, then six quiet months. The contractors who flatten the curve are the ones who service the book they already have: annual inspections, gutter cleanouts, attic ventilation upgrades, solar-ready retrofits, and the eventual replacement quote when the original install crosses year 20.

Calculate your dormant revenue Book a 15-min demo

Typical avg ticket

$425 – $32,000

Dormant revenue example

$1.2M / year

Typical cadence

Annual inspection, post-storm event-driven outreach, replacement cycle every 18–25 years

The specific leaks in roofing

Three patterns we see in every roofing.

Past replacement customers who weren't notified about the storm that hit their zip code

You replaced their roof in 2018. A 60 mph storm came through last week. They have damage they haven't found yet. A zip-code-targeted post-storm outreach would put you on their phone before the door-knocker.

Insurance claim customers who never got the maintenance plan

An insurance-funded replacement is a one-time event with maximum margin. The maintenance plan that should follow — annual inspection, gutter clean, sealant inspection — is where the next decade of revenue lives. Most contractors never offer it.

Quote-only leads that closed with someone else, then forgot you

A homeowner who got three quotes and picked the cheapest is two years from regretting it. A 6-month and 18-month soft follow-up ('how's the roof holding up?') keeps you front-of-mind for the inevitable second project.

Cadence calibration

Roofing run on their own clock.

Roofing dormancy is geographic — track zip-code-level severe weather and reach out within 48 hours. Pre-storm-season (March–April in hail-belt states) outreach books inspection slots before the rush.

Services the engine tracks

ReplacementRepairAnnual inspectionGutter serviceAttic ventilationSkylight installSolar-ready retrofitStorm damage assessmentInsurance claim assist

Works with these platforms

AccuLynxJobNimbusRoofrCompanionJobberServiceTitan+ any CSV

Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity using editable planning assumptions — no client data or signup required.

Active clients in your database 2,500

50020,000+

Average revenue per visit $250

$50$1,500

Expected visits per client per year 2

1 (annual)12 (monthly)

Your estimated dormant revenue

Planning scenario using a 55% dormancy assumption. Replace it with your measured dormant count before making a decision.

Recoverable with Retention IQ

Planning scenario using an 8% reactivation assumption. This is not a Retention IQ customer benchmark or guarantee; completed-return results may be lower or higher.

Get your real number — book a demo

We sign a BAA before any real client data moves. 15 min call, zero commitment.

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