Retention IQ
Built for hair salons & stylists

Your color clients aren't gone. Their roots just grew out at someone else's chair.

Client retention software built for hair salons and stylists.

Hair salon client retention software compares each client's visit history with their expected service cadence and prepares targeted reactivation outreach. Retention IQ combines Book Value, Drift Radar, Voice Training, and completed-return attribution. Source-system fit is confirmed during the managed launch.

A color client missing a touchup by two weeks means lines are visible. Lines visible at week 7 means they may book the first available chair anywhere. We catch them at week 5 — before they Google "balayage near me."

See which clients are moving away from their expected cadence, review the evidence, and approve the next action within the configured campaign workflow.

Planning input · dormant
~50%
of clients quietly drift
Empty chair hours
~30%
of weekday open time
Scenario output
$98K
at a typical 6-chair salon
Illustrative planning scenario · 90 days

What a 90-day plan could look like.

Formula-driven scenario for a typical 6-chair salon with 1,200 active clients and $138 average ticket. These values are editable assumptions, not customer outcomes.

Week 1
Setup

Boulevard / Vagaro / Mindbody export uploaded. Per-stylist client books parsed. Color, cut, and balayage cadences indexed.

Setup
Weeks 2–4
First rebook sequence

Color clients at week 5 since last touchup surface. Per-stylist voice-trained outreach fires.

14% reactivation
Weeks 5–8
Drift Radar tunes

Empty-chair-hour fill campaigns target dormant clients whose preferred time aligns with weekday open slots.

$28K recovered
Weeks 9–12
Measurable recovery

Per-stylist scorecards surface attach and retail revenue. Compounding kicks in.

$58K total
12-month scenario output
$98,000
recovered color, cut, balayage, and retail revenue
ROI vs cost
18 : 1
modeled first-year ratio
Reactivated
~280
modeled completed returns

Scenario notice: Illustrative inputs only: the displayed dormancy, reactivation, and ticket values are planning assumptions, not observed Retention IQ customer results or salon benchmarks. Replace them with measured source-system, consent, cancellation, no-show, completion, and ticket data.

The cadence clock

Every service has a rhythm. We're watching it for you.

We know roughly when each client's next service is due — and we reach out before they book the first available chair somewhere else.

Cut / trim
4–8 weeks

Per-client norm learned from history. Pixie clients aren't on the same clock as long-hair clients.

Single-process color
4–6 weeks

Root touchup window. Week 5 outreach lands before visible lines.

Highlights / balayage
6–12 weeks

Lived-in color maintenance. Toner-only retouches between full sessions.

Treatments / smoothing
3–4 months

Keratin, Olaplex stand-alones, deep conditioning. Tracked as standalone cadence or package.

Two leaks every salon has

One problem you can see. One you can't.

Leak 01 · The client side

About half your clients are dormant right now.

Your color clients haven't been back since the holidays. Your weekly blowout regulars missed three weeks. Your balayage client is past her 10-week mark. They didn't leave you — they drifted. The second they see a competitor's Instagram, they book the next available chair. Right now, we bring them back first.

~50%
typical dormancy rate
Leak 02 · The schedule side

A third of your weekday chair time is empty.

Saturday's full. Tuesday morning is a graveyard. The pattern — Wednesday 11am chronically open at chair 3, one stylist's utilization quietly slipping — nobody notices until rent's due. We surface it tomorrow instead of next month.

~30%
of weekday chair time sits empty
What your mornings actually look like

Open the app. See who's due today.

Color · Week 5 since last SMS draft
Amanda T.
Last: Root touchup with Kate · May 4
Est value
$185

"Hey Amanda — about that 5-week mark since your last touchup, which usually puts you about a week from when the lines start showing. I have Thursday at 1 or Friday at 11 open this week if you want to get ahead of it. xx Kate"

Empty Tuesday 11am · 4 dormant matches Bulk send · 4 drafts
Lauren D.
Last: Cut + gloss · 9 weeks ago · usual Tue mornings
Slot value
$140

"Hi Lauren — checking in. I have a quiet morning this Tuesday and your usual slot is open. If you've been thinking about a trim and gloss refresh, would love to fit you in. xx Sarah"

Drafts use only the permitted history available to the campaign. Production delivery remains disabled until sender, consent, suppression, opt-out, and channel-readiness checks pass; the customer controls campaign approval.

Trained on what you actually sell

Speaks your service menu, not "business in general."

It knows balayage maintenance is longer than single-process. It knows weekly-blowout VIPs need a different sequence than once-a-quarter cut clients. You don't have to teach it.

Service-category tracking

  • Cut & style
    Per-client cadence learned from history. Bobs aren't on the same clock as long-layered. Kids' cuts get their own track.
  • Color
    Single-process, double-process, gloss, toner, color correction. Root touchup window calibrated per client.
  • Highlights & balayage
    Lived-in color is longer cadence. Full balayage at 8–12 weeks; mini-balayage or face-frame between.
  • Treatments & extensions
    Keratin, Olaplex stand-alones, deep conditioning, glaze. Tape-in extensions every 6–8 weeks for retape; bonds every 4–6 months.
  • Retail attach
    Shampoo finish dates. Conditioner re-order windows. The engine knows when the bottle she bought at the last visit ran out.

Operator intelligence

  • Per-stylist book
    Independent books with their own cadence and voice. Suite-rental stylists get the same engine on their solo book.
  • Empty-chair-hour fills
    Tuesday 11am chronically open? The engine identifies dormant clients whose usual rhythm aligns and drafts targeted outreach.
  • Cross-sell without the cringe
    Cut clients ready for a gloss. Color clients ready for a treatment. The engine knows pairings that convert without feeling pushy.
  • Per-stylist scorecards
    Senior stylists, master colorists, new graduates — each with role-fair benchmarks.
  • Discount guardrails
    If a client is on schedule, no coupon — she's coming anyway. If she's been gone 4 months from a 6-week rhythm, a small refresh offer may help. You set the rules.
Works with your booking platform

No rip-and-replace.

We connect in one of two ways: a weekly CSV export, or a direct integration where available. Your booking platform stays exactly as it is today.

Boulevard
Vagaro
Mindbody
Booksy
GlossGenius
Squire
Phorest
+ any CSV
Salon pricing · The Chair Plan

Priced for a $45 blowout, not a $400 medical visit.

Every other vertical on Retention IQ pays a fixed fee for each client who comes back. Salons do not, on purpose. A cut, a color, or a blowout is a fraction of a dental or medical ticket, and a fixed fee would take too large a share of the visit. Salon pricing is built around chair economics instead: a share of what actually comes back, with a ceiling set by the size of your book.

The ceiling moves with your chair count. A stylist who brings on associates or opens a second suite grows into the next band without renegotiating anything. The 90-day trial is the full service at the salon rate with no contract; after it, an annual agreement on the band you are in.

Net recovered revenue means the completed, paid value of confirmed returns, verified in your booking system. Only Confirmed returns count, and a return we cannot prove is never billed. Full pricing →

Performance · recommended
Default
10% of net recovered revenue
billed after the visit is verified as completed · capped by chair count
Solo
1 chair
$149
monthly cap
Small salon
2–5 chairs
$349
monthly cap
Larger salon
6–15 chairs
$699
monthly cap

No setup fee, no monthly base. A quiet month costs nothing; a strong month never costs more than your cap.

Flat · salons only
One predictable number.
Unlimited confirmed returns for a fixed monthly fee. Flat is chosen by one explicit action. Nobody is moved onto Flat by default.
Solo
1 chair
$79
per month
Small salon
2–5 chairs
$149
per month
Larger salon
6–15 chairs
$299
per month
Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity using editable planning assumptions — no client data or signup required.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Planning scenario using a 55% dormancy assumption. Replace it with your measured dormant count before making a decision.
Recoverable with Retention IQ
$0
Planning scenario using an 8% reactivation assumption. This is not a Retention IQ customer benchmark or guarantee; completed-return results may be lower or higher.
Get your real number — book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.

See your salon's real dormant-client number.

15-minute walkthrough. We'll show you how it runs on a real salon's data.

15 minutes · no sales pitch Works with your booking platform