Feature Guide — Retention IQ, Revenue IQ, Margin IQ & Platform Controls
Retention IQ
Feature guide · three engines

Three engines. One practice.

Retention IQ brings back clients who stopped booking. Revenue IQ identifies hours going unused. Margin IQ tells you what to change about pricing, packages, service lines, and provider balance so both problems get smaller over time. Underneath all three sits a platform layer of operations, evidence, and trust controls.

Four-minute product walkthrough

See the workflow before you share data.

Insight Over Data walks through Book Value, Drift Radar, Voice Training, and how Retention IQ turns a past-client book into a reviewable action list. The dashboard shown uses illustrative sample data.

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Engine 01

Retention IQ — bring back dormant clients.

Identifies clients who have drifted past their personal rebooking window, scores the strength of that drift, and prepares personalized outreach for review.

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Drift Radar

Scores each client against their own rebooking rhythm, with a plain-English reason.

Voice Training

Uses examples of your writing to prepare drafts in your tone, plus warmer and more-direct variants.

Warm / cool / cold / dormant

Groups clients by how far they have moved from expected cadence.

Draft-for-review outreach

Owner and staff approval remains part of the workflow.

Attributed booking paths

Connects outreach, booking activity, and verified completion evidence.

Industry-calibrated cadence

Different services use different expected return patterns.

Engine 02

Revenue IQ — fill the dead hours.

Finds the specific hours, days, and providers running below expected capacity and surfaces where filling them would matter most.

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Schedule Value

A rolling forward view of the calendar's booked, expected, and recoverable value.

Demand heatmap

A day-and-hour view that makes recurring low-fill periods visible.

Dead-time detection

Flags repeat capacity gaps before they are lost.

Provider scorecards

Utilization, average ticket, and rebook measures by provider.

Offer guardrails

Keeps discounts away from naturally strong demand windows.

Source-system fit

Adds intelligence without replacing the booking calendar.

Engine 03

Margin IQ — know what to change.

Analyzes booking history, pricing, packages, service lines, capacity, and provider performance, then delivers a ranked set of recommendations.

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Market Index

Compares service prices with eligible local and category reference points.

Package Score

Finds recurring co-purchase patterns that may support a bundle or membership.

Load Balance

Reads provider utilization alongside changes in client rebooking behavior.

Service-line performance

Separates volume leaders from margin leaders.

Capacity & demand

Tests staffing and resource use against the actual demand curve.

Written ranked report

Turns findings into prioritized actions and walks through them in a working session.

Platform layer

Operations, evidence & trust controls.

The three engines decide who to reach and what to say. The platform layer decides how safely it happens: who can see your account, what is never sent, how a recovered visit is proven, and how that proof becomes an invoice.

A return is billed only when it carries a Confirmed evidence grade. Every support session is logged and expires. Every reply is answered by a person. Every do-not-contact request is enforced before a message is built.

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Audited support access

Purpose-bound, expiring, read-only support sessions with a persistent banner and audit-trail start/end events.

Platform Operations Center

Attention queue, campaign calendar, message-lifecycle evidence, coverage funnel, and connector health checks every 15 minutes.

Reply triage & human call queue

Inbound replies labeled by intent (clinical, complaint, opt-out) with suggested replies a person sends — never an auto-response.

Permanent contact exceptions

Do-not-contact, -text, -email, and -call rules enforced before every outreach, reply, booking action, and call.

Evidence grades & four-gate evaluator

Confirmed · Attributed · Inferred · Estimated · Unavailable, with known-pass/known-fail self-tests and immutable enrollment snapshots. Only Confirmed is billable.

Import wrangler

Staged batches, row-level validation, reusable column-mapping profiles, provider mappings, and identity backfill with rollback.

Invoice generation

Billing profiles, draft → issue → reconcile, and per-line include/exclude with a recorded reason.

GoHighLevel Marketplace connector

Official OAuth with vault-stored tokens, uninstall handling, dry-run contact identity sync, and a historical message evidence probe.

Medspa offer-ladder margin rules

No paid incentive before Cooling, fixed-dollar credits instead of %-off, and a personal call for high-book-value clients.

Sending infrastructure & incident IDs

Per-practice sending subdomains with DNS verification and warm-up caps, a fallback provider, and every app error tagged with an incident ID.

What every engine shares

One source-of-truth approach.

Existing-system fit

Approved integrations or usable structured exports. No booking-system replacement.

Controlled recommendations

Drafts and operating recommendations remain subject to owner review.

Data ownership

Customer data remains customer-controlled and exportable.

Healthcare readiness

Covered workflows are gated behind data-flow, vendor, access-control, and agreement review.

Choose the engine that answers today's question.

Start with client drift, unused capacity, or margin intelligence. The three engines share a platform, but each solves a distinct operating problem.

15 minutes · no sales pitch Works with your booking platform