34 verticals · one cadence engine

Retention, calibrated to how your clients actually rebook.

A lash studio's client is late at three weeks. A dental patient is late at seven months. An HVAC customer is late when the season turns. Retention IQ ships with the cadence prior for each vertical below, so "dormant" means what it means in your business — not a generic 90-day flag.

Plan a Phase 1 launch Existing customer sign in

Deep dives

The verticals we know best.

Full pages with the specific recall math, platform integrations, and worked dormant-book examples for each.

Dental Practices

Hygiene recall, insurance-benefit windows, and the 6-month cliff.

Med Spas & Aesthetics

Neurotoxin and filler recall, package expiry, treatment-plan adherence.

Optometry

Annual exam recall and contact-lens reorder cadence.

Specialty Medical

Multi-visit treatment plans and dormant-patient reactivation.

Hair Salons

The 6-week rebook window and empty-chair hours.

Massage & Bodywork

Treatment-to-wellness conversion and the monthly habit.

Fitness Studios

The 28-day attendance cliff and membership save flows.

HVAC

Spring and fall tune-up windows and maintenance agreements.

Plumbing

Day-30 post-emergency follow-up and recurring service.

All Service Trades

Twelve trades, one cadence engine — the trades overview.

Every calibrated vertical

Pick yours. See the cadence we start from.

Each page lists the rebook cadence we use as a prior, the platforms we work alongside, the typical average ticket, and an honest dormant-revenue example for a single-location operator.

Beauty

7 verticals

Hair Salons & Stylists

Cuts, styles, and the 6-week rebook window.

4–6 weeks for color, 6–8 weeks for cut

Hair Colorists

Balayage, color correction, and the art of the 8-week rebook.

6 weeks single process, 8–10 weeks balayage, 12-14 weeks full highlights

Nail Salons

Gel, acrylic, pedis, and the 2-week cadence.

2 weeks for gel, 3-4 weeks for acrylic, 4 weeks pedi

Lash Studios

Classic, hybrid, volume — and the 2-3 week fill clock.

2-3 weeks for fills, annual lash lifts

Waxing Studios

Brazilian, brows, and the hair-growth-cycle cadence.

4 weeks Brazilian, 3 weeks brows, 6 weeks legs

Estheticians & Skincare

Facials, peels, microneedling — the skin-health partnership.

4–6 weeks for maintenance facials, 2–4 weeks for active treatment series

PMU & Microblading

Brows, lips, eyeliner — and the 12-month touch-up window.

12-18 months for touch-ups, 4-6 weeks for initial perfection session

Wellness

2 verticals

Chiropractic & Acupuncture

Adjustment, session series, and treatment plan adherence.

Weekly during acute care, monthly for maintenance, quarterly for wellness

IV Therapy & Wellness Bars

Hydration, immunity, recovery — and the monthly infusion habit.

Weekly during acute hydration, monthly for wellness, quarterly for maintenance

Fitness

2 verticals

Personal Trainers

1-on-1 training, nutrition, and the long-term transformation.

2-3 sessions/week during active training blocks

Yoga & Pilates Studios

Reformer, mat, hot yoga — the membership and drop-in mix.

2-4x/week for members, variable for drop-ins

Creative

1 vertical

Tattoo Artists & Studios

Custom pieces, touch-ups, and the long-tail client relationship.

Highly variable — 3 months to 5 years between pieces

Pet

1 vertical

Dog Grooming

Full grooms, baths, nail trims — and the 6-week coat cycle.

4-6 weeks for doodles, 6-8 weeks for most breeds, 3-4 weeks for show dogs

Trades

12 verticals

HVAC

Spring tune-up. Fall tune-up. The two-touch year that pays the bills.

Spring tune-up (Apr–May), fall tune-up (Sep–Oct), filter replacement every 60–90 days

Plumbing

Emergency calls and the recurring service that follows.

Annual water heater + softener service, sump pump check pre-spring, drain cleaning every 18–24 months

Electricians

Panel upgrades, EV chargers, and the inspection cadence in between.

Annual generator service, panel inspection every 5–7 years, EV/solar-ready upgrades on home renovation cycles

Pest Control

Quarterly cadence, contract retention, seasonal pivots.

Quarterly (every 90 days) residential, monthly commercial, weekly food-service

Lawn Care & Landscaping

Spring opens, fall closes, eight months of weekly visits.

Weekly mowing March–November (Mid-Atlantic), 4–6 fertilization rounds per year, spring open + fall cleanup

Pool Service

Weekly maintenance and the seasonal open/close that anchors the year.

Weekly chemistry April–October, open + close events, quarterly equipment inspection

Roofing

Storm season urgency and the maintenance contracts that smooth revenue.

Annual inspection, post-storm event-driven outreach, replacement cycle every 18–25 years

Cleaning Services

Weekly, biweekly, monthly — and the clients who say 'pause for the summer'.

Weekly / biweekly / monthly for recurring, one-time for move-in/move-out and deep cleans

Auto Repair & Mechanics

Oil change cadence, brake jobs, and customers who don't come back after one bad estimate.

Oil change every 5–7K miles, brake service every 30–50K miles, major manufacturer service intervals every 30K

Garage Door

Five-year tune-up cadence and the broken-spring emergency that tests trust.

Tune-up every 3–5 years, opener replacement every 10–15 years, full door every 20–25 years

Appliance Repair

Refrigerator, washer, dryer — and the second call that should have come.

Per-event repair, annual service plan for premium appliances, replacement cycle every 8–12 years

Carpet & Upholstery Cleaning

The annual touch most owners forget — until the puppy.

Annual whole-house deep clean, biennial upholstery, every 6 months for high-traffic households (pets, kids, large families)

Don't see your vertical? Talk to us — if you do appointment-based work with repeat clients, the engine can be calibrated for you in under a day.

Map your first verified-return campaign.

We confirm your source system, attribution evidence and completion signal before any communication is activated.

Book a walkthrough Existing customer sign in

15 minutes · no sales pitch Works with your booking platform