TechStack
3-minute founder walkthrough

Why we built Retention IQ.

Three minutes on the problem, the math, and what the platform actually does. The short version: most service businesses have a quietly enormous book of dormant clients — we surface them, draft the outreach, and let you send.

What's in the video

The three things no other tool offers.

00:00 – 00:45

Book Value

Your client book priced as an asset, like a stock. Expected annual revenue × retention probability, discounted to present value across a 3-year horizon. Moves daily. Nobody else in the category calculates this.

00:45 – 01:45

Drift Radar

Per-client churn prediction calibrated to each client's personal cadence — not a generic "90-day threshold." Empirical Bayes blending personal history with peer priors per industry. Every score comes with plain-English drivers.

01:45 – 03:00

Voice Training

Paste 15–30 messages you've sent to clients. We extract your voice — greeting, sign-off, formality, warmth, distinctive phrases — and every draft comes in three tone variants. Deterministic, runs offline.

Danny Newland, Founder & CEO of TechStack LLC
Featured in the video

Danny Newland

Founder & CEO, TechStack LLC · Palm Springs, CA

Danny started TechStack after running into the dormant-client problem repeatedly in client engagements — every service business had a quietly enormous book of past clients who'd drifted, and no tool in the market was built to surface them by client name with personalized outreach. Retention IQ is the answer.

Read Danny's full bio

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15 minutes · no sales pitch Works with your booking platform